Engagement Rate by Follower: Everything You Need To Know

Learn about engagement rate by follower on Instagram and how it can help assess the level of engagement an influencer has with their audience.

What Is Engagement Rate by Follower on Instagram?

Engagement Rate by Follower (ERF) on Instagram is a key performance indicator that measures the level of interaction content receives relative to the influencer's follower count. It is calculated by adding the total number of likes and comments a post receives, dividing that by the influencer's number of followers, and then multiplying by 100 to get a percentage. This metric is crucial for influencers and brands to assess the impact of their content and how well it resonates with their audience.

For example, if an influencer has 10,000 followers and their post receives 500 likes and comments, their ERF would be (500/10,000) * 100, equating to a 5% engagement rate. This is a simplified calculation, and some may choose to average this rate over a set number of posts for a more accurate measure.

Why Is Engagement Rate by Follower Important for Influencers?

Engagement Rate by Follower is important for influencers as it reflects the quality of their relationship with their audience. A high ERF suggests that followers are not only seeing the content but are also interacting with it, which is valuable for both the influencer and potential brand partnerships. Brands often look for influencers with higher engagement rates as it indicates a more active and committed audience, which can lead to better campaign results and return on investment.

An influencer with a lower follower count but a high engagement rate can be more attractive to brands than one with a large follower base but low engagement, as the former's audience is often more niche and engaged.

How Can Influencers Improve Their Engagement Rate by Follower?

Influencers can improve their Engagement Rate by Follower by creating high-quality, relevant content that resonates with their audience. This includes using compelling visuals, crafting engaging captions, and posting consistently. Additionally, interacting with followers by responding to comments, hosting Q&As, and using interactive features like polls and quizzes can significantly boost engagement.

Utilizing Instagram's various content formats, such as Stories, Reels, and IGTV, can also help in keeping the audience engaged across different types of media. Influencers often share behind-the-scenes content, tutorials, or personal stories to create a more authentic connection with their followers.

Dos and Don'ts of Enhancing Engagement Rate by Follower

Do's

Do interact with your followers by responding to comments and messages to foster a sense of community.
Do create high-quality, relevant content that resonates with your audience to encourage likes, shares, and comments.
Do use analytics tools to understand the best times to post and the types of content that generate the most engagement.

Don'ts

Don't ignore your followers' feedback and engagement; it's crucial for building relationships and understanding their preferences.
Don't post content that is off-brand or irrelevant to your audience, as it can lead to a decrease in engagement rates.
Don't overuse automated responses or bots, as they can make your interactions seem insincere and reduce meaningful engagement.

How to Calculate Engagement Rate by Follower on Instagram

1. Determine the Total Engagement

To calculate the engagement rate by follower on Instagram, you first need to determine the total engagement. This includes the number of likes, comments, and shares on a post.

2. Calculate the Average Engagement

Next, calculate the average engagement by dividing the total engagement by the number of posts.

3. Determine the Number of Followers

Find out the number of followers you have on Instagram. This can usually be found on your profile page.

4. Calculate the Engagement Rate

To calculate the engagement rate by follower, divide the average engagement by the number of followers and multiply by 100.

5. Interpret the Engagement Rate

Interpret the engagement rate by comparing it to industry benchmarks or your own historical data. A higher engagement rate indicates a more engaged audience.

6. Monitor and Analyze

Regularly monitor and analyze your engagement rate by follower to track the effectiveness of your Instagram content and make adjustments as needed.

7. Improve Engagement

If your engagement rate is low, focus on improving your content, engaging with your audience, and using relevant hashtags to increase engagement.

What Are Ideas to Increase Engagement Rate by Follower on Instagram?

1. Collaborate with Influencers

Collaborating with influencers can help increase your engagement rate by reaching a wider audience and leveraging their influence. Consider partnering with influencers who align with your brand and have an engaged following.

Host a giveaway or contest with the influencer
Have the influencer create sponsored content featuring your brand
Ask the influencer to promote your Instagram account on their social media platforms
Collaborate on a joint Instagram Live or IGTV video
Offer a discount code or special offer through the influencer's unique link

2. Use Engaging Captions and Hashtags

Captions and hashtags play a crucial role in attracting engagement on Instagram. Craft compelling captions that encourage your followers to engage with your posts, such as asking questions or prompting them to tag a friend. Additionally, research and use relevant hashtags that are popular within your niche to increase discoverability.

Include a call-to-action in your captions
Use emojis to add personality to your captions
Experiment with different caption lengths to see what resonates with your audience
Research and use niche-specific hashtags
Engage with posts using the same hashtags to increase visibility

3. Post Consistently and at Optimal Times

Consistency is key when it comes to increasing engagement on Instagram. Develop a consistent posting schedule and stick to it. Additionally, consider posting at optimal times when your audience is most active on the platform.

Use Instagram Insights to determine when your followers are most active
Schedule your posts using social media management tools
Experiment with different posting frequencies to find what works best for your audience
Consider posting during peak engagement hours, such as early mornings or evenings
Monitor your engagement metrics to identify patterns and adjust your posting strategy accordingly

4. Encourage User-Generated Content

User-generated content can be a powerful tool for increasing engagement on Instagram. Encourage your followers to create and share content related to your brand, products, or services.

Run a user-generated content contest or challenge
Create a branded hashtag for users to include in their posts
Feature user-generated content on your Instagram feed or stories
Engage with and comment on user-generated content to show appreciation
Offer incentives or rewards for users who create exceptional content

5. Engage with Your Audience

Building a strong relationship with your audience is crucial for increasing engagement on Instagram. Take the time to respond to comments, DMs, and mentions, and actively engage with your followers.

Reply to comments on your posts and encourage further discussion
Initiate conversations with your followers through DMs
Like and comment on posts from your followers
Respond to mentions and tags from your followers
Ask questions or create polls in your Instagram Stories to encourage interaction