Product Tags: Everything You Need To Know
Understand Product Tags, a feature on Instagram that allows businesses to tag products in their posts, making it easier for users to shop directly from the app.
What Are Product Tags on Instagram?
Product tags on Instagram are features that allow businesses and creators to highlight products in their posts and stories by tagging them directly in the imagery. When a product is tagged, users can tap on the tag to view details such as pricing and product descriptions, and they can click through to purchase the item directly from the business's website or through Instagram's in-app checkout. This feature is part of Instagram's broader suite of shopping tools designed to create a seamless shopping experience within the app.
For example, a fashion influencer can post a photo wearing a new dress and tag the brand's product directly in the post. Followers can then tap on the dress to see more information and potentially buy the dress without leaving Instagram.
How Do You Use Product Tags in Your Instagram Posts?
To use product tags in Instagram posts, you must first have a business or creator account and have your account approved for Instagram Shopping. Once approved, you can add product tags by creating a post as usual and then tapping on the 'Tag Products' option to add a product from your catalog. You can tag up to five products per single image or video post, or up to twenty products on multi-image posts.
An influencer might showcase a makeup tutorial and tag each product used, allowing followers to easily find and purchase the makeup directly through the tags.
Can Anyone Tag Products on Instagram, or Is It Limited to Certain Accounts?
Not everyone can tag products on Instagram. This feature is limited to Instagram Business and Creator accounts that have been approved for Instagram Shopping. Approval requires compliance with Instagram's commerce policies, having a connected Facebook Page, and primarily selling physical goods. Additionally, the account must be located in a region where Instagram Shopping is available.
Small business owners who sell handmade crafts, for example, can benefit from product tagging once they meet the eligibility criteria and are approved to use Instagram Shopping features.
Dos and Don'ts of Product Tags
Do's
- Do ensure that your product tags are accurate and directly relevant to the items you're showcasing to help your audience find what they're looking for quickly.
- Do use consistent and searchable hashtags that align with your brand and product category to improve discoverability.
- Do engage with your audience by encouraging them to use your product tags in their posts, which can increase your reach and create a community around your brand.
Don'ts
- Don't over-tag irrelevant products or use misleading tags, as this can frustrate your followers and damage your credibility.
- Don't clutter your posts with too many tags, which can be overwhelming and detract from the user experience.
- Don't forget to monitor and update your product tags regularly to ensure they remain relevant and reflect any changes in your inventory or branding.
How to Use Product Tags on Instagram
1. Enable Product Tagging
To start using product tags on Instagram, you need to enable the product tagging feature on your account. This can be done by meeting the eligibility requirements and applying for access through the Instagram app.
2. Connect Your Instagram Account with a Facebook Catalog
In order to use product tags, you need to connect your Instagram account with a Facebook catalog. This allows you to link your products to your Instagram posts and stories.
3. Create a Product Catalog
Before you can start tagging products, you need to create a product catalog on Facebook. This catalog will contain all the information about your products, such as images, descriptions, and prices.
4. Add Product Tags to Your Posts
Once your account is eligible and connected to a product catalog, you can start adding product tags to your Instagram posts. Simply select the "Tag Products" option when creating a new post and choose the relevant products from your catalog.
5. Customize Your Product Tags
You can customize the appearance of your product tags by choosing different styles and colors. This allows you to match the tags with your brand's aesthetic and make them more visually appealing to your audience.
6. Monitor Product Insights
Instagram provides insights and analytics for your product tags, allowing you to track the performance of your tagged products. You can see how many people clicked on your product tags, how many conversions you've generated, and other valuable data.
7. Engage with Customers
Product tags on Instagram provide a great opportunity to engage with your customers. Respond to comments, answer questions, and provide additional information about your products to enhance the shopping experience for your audience.
What Are Ideas for Product Tags
1. Creative Product Tag Designs
Get inspired by these unique and eye-catching product tag designs. From minimalist and modern to playful and colorful, these ideas will help your products stand out and leave a lasting impression on your customers.
- Custom-shaped tags that reflect your brand's identity
- Tags with interactive elements, such as scratch-off or peel-off features
- Tags with embossed or debossed textures for a tactile experience
- Tags with QR codes or NFC technology for easy access to product information
- Tags with eco-friendly materials, such as recycled paper or biodegradable options
2. Personalized Product Tags
Add a personal touch to your products with these personalized product tag ideas. Show your customers that you care by including their names, special messages, or even handwritten notes on the tags.
- Tags with customizable fields for customer names or messages
- Tags with space for handwritten notes or signatures
- Tags with personalized illustrations or portraits
- Tags with customer's favorite quotes or slogans
- Tags with personalized thank-you messages or discount codes
3. Informative Product Tags
Make your product tags informative and educational with these ideas. Provide valuable information to your customers about the product's features, usage instructions, care tips, or even interesting facts related to the product.
- Tags with detailed product descriptions and specifications
- Tags with step-by-step usage instructions or assembly guides
- Tags with care tips and maintenance suggestions
- Tags with QR codes linking to video tutorials or additional resources
- Tags with fun facts or trivia related to the product
4. Seasonal Product Tags
Add a touch of seasonal flair to your product tags with these ideas. Whether it's for holidays, special occasions, or specific seasons, these tags will help create a festive and themed experience for your customers.
- Tags with holiday-themed designs and colors
- Tags with seasonal motifs, such as flowers for spring or snowflakes for winter
- Tags with special offers or discounts for seasonal promotions
- Tags with limited edition or seasonal product information
- Tags with festive greetings or messages
5. Eco-Friendly Product Tags
Show your commitment to sustainability with these eco-friendly product tag ideas. Opt for environmentally conscious materials and designs that align with your brand's values.
- Tags made from recycled paper or cardboard
- Tags with plantable seeds or embedded wildflower seeds
- Tags made from biodegradable or compostable materials
- Tags with eco-friendly printing techniques, such as soy-based inks
- Tags with messages promoting eco-conscious practices or initiatives
